Arts and Crafts Product News

by Jamie Sabot

Part 1 of “Marketing Yourself as an Expert” defined what an expert is and how to know if you are indeed an expert of your craft. Part 2 will show you how marketing yourself as an expert can work to your advantage.
So how does being an expert [...]

If you plan to grow your business and offer your products to numerous retail outlets, you may need to hire a sales representative. An independent sales representative or sales representative organization (or group) will offer your products to his or her group of gift buyers and sell your products in retail stores in their territory.
Using [...]

by Jamie Sabot

This week I interviewed Daniella of Danido Crafty. While this college student’s ArtFire shop is still looking for its first sale (at time of publication), her Etsy shop has done quiet well. Daniella shares her marketing strategies for crafters in the knitting niche…(more Marketing [...]

by Dawn Rhode
The most important aspect of any business, whether it is a handmade business or not, is selling the products. Without sales, no business can exist for very long.
Most sales or interest in to your business should begin with some type of advertising. To build your sales, your advertising must be seen or heard by [...]

by Darlene Norris
If you’re new to Artfire and internet marketing, you’re probably wondering what tags are, and why they’re so important.  Tags are a way of labeling your product so people can find it. Using the right tags is essential for getting traffic to your shop.  Of course, traffic translates into paying customers, [...]

by Jill Kettles
For some time now, I have been working as an art director here in Atlanta, GA. I have been putting this part of my column off for awhile but I am going to address it now. If I come off a little too strong, forgive me.
As a creative person, you are connected [...]

by Darlene Norri
Do you know who your customers are?  Who is going to buy what you make?  If you don’t know, you’re probably shooting in the dark as far as making decisions on how to market your products, or even which products to make, and how much to sell them for.
You need to understand [...]

by Jamie Sabot

Marketing is sometimes looked at as a dull and painful process. There are facts to learn, strategies to put in place, and activities to track. While marketing may never shake its snooze factor for some, you can take a much different approach. You can actually thoroughly [...]

by Jill Kettles
Bios, also known as the artist statement, are those things that we least like to do because it involves our practical mind instead of our artistic mind. One has to be careful to not come across as arrogant, ignorant, sloppy or A-typical. Do you want the public to understand you, or do [...]

by Darlene Norris
We continue with our interview of Ashley Pahl, of Ashley Pahl Design Studio.  Not only does Ashley sell her artwork online, but she also sells at several offline venues too.
1.  Are there differences in the way you promote yourself online, and how you promote yourself to brick and mortar stores offline?
I do [...]